“Communication and art goes hand in hand and in order to achieve the goals of the client, the artist needs to work with them, not over them, against them, or resist them. At the end of the day, if the client is not happy with your work…..nobody is happy at the end. From concept to creation, we want the experience to be positive and prosperous.“
Cedric C. Cheng’s vast experience in graphic arts began in 1996 when he started LINC Designs with two partners.
Soon after, Mr. Cheng became senior graphic designer at Minuteman Press Walnut Creek which became Minuteman Press Lafayette performing tasks from creative to technical. Later on he branched out freelancing performing both print and web design work . During this time, LINC Designs became Cedric Cheng Design and the firm prospered. Today, with Cedric Cheng Design utilizes the resources of a firm on solid footing in the arena of creative arts. With our move into offering four-color printing and labels along with rubber stamps, we hope that we can offer our clients an all around service and positive experience.
Mr. Cheng is a graduate from San Francisco State University but with a degree in Economics and minored in Asian American Studies. Mr. Cheng also took graduate courses in management at JFK University and is currently working on obtaining his web development certification. Mr. Cheng was a partner with Blue Omelet Graphics in Berkeley. In addition, he started SF Bay Grafx in the early 2000’s, and established PacificTradeAvenue.com in 2013. Mr. Cheng’s has worked for Cafe Press in San Mateo and Visuals, Inc. in San Francisco in addition to Minuteman Press printshops in Pleasant Hill, Lafayette and Dublin in addition to AlphaGraphics in Walnut Creek. In addition, Mr. Cheng is also a partner in startup, Meer and is a member of the East Bay Restaurant Resources group.
P.S., what is the beautiful picture of the river and mountains? That is the Li River in Guilin, Guangxi Zhuang Autonomous Region in China. One of the most beautiful and scenic places on earth. And my wife’s hometown!